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1974: BALL® The Jeans was founded by Aldo Ciavatta, in the city Rimini, Italy

BALL® The Jeans quickly becomes a big success in Italy. The following years, Henri Fetter makes sure the company also becomes a success in the Benelux countries and the rest of the world.


1976: BALL®  is launched in Scandinavia

The two friends, Hans and Hans, by an accident achieved the BALL®  agency in Scandinavia. The following years, BALL®  grows massively and quickly becomes well known within the Scandinavian fashion industry.

The charismatic and innovative partner, Hans Gerhard Svarverud becomes the sole owner of the company.


1977: BALL®  takes over Germany!

Henri Fetter releases BALL®  in Germany where it becomes a massive success.


1982: BALL® revolutionises by launching the world’s first stonewashed jeans

At the beginning of the 1980s, second-hand jeans became a hit in fashion. Based on the growing demand, BALL®’s employees started experimenting by adding pumice into the laundry washer and developed the stonewash method that created the worn-down style jeans that were in fashion.

In 1982, they launched the first stonewashed jeans, and the BALL® jeans sales exploded. BALL® becomes one of the largest players on the Scandinavian jeans market.


1983: BALL®  releases the first sweatshirt in Europe with print on it

The big success with the BALL® jeans created a growing demand for further products to match and finish off the unique BALL®  look. Hans Gerhard Svarverud decides to further develop the sweatshirt with new flashy colours. In 1983, BALL® launched the first sweatshirt in Europe with print on it. The new sweatshirts led to renewed excitement and once again a new adventure for BALL®. All the way through the 1980s, 500,000 BALL® sweatshirts were sold yearly across Scandinavia. This meant BALL® was now one of the most dominant players in fashion both in regard to jeans and knitwear.


1989: BALL® shuts down in Italy and The Netherlands

The founder, Aldo Ciavatta ended up in jail in 1989 and the Italian branch of BALL® shut down. Shortly thereafter, the Netherlands branch did the same.


Opposite, Hans Gerhard continues sales in the Scandinavian market with success.


1996: The end of sweatshirts

Hans Gerhard announces that although there is still a big demand for the sweatshirts, the production will be discontinued after this year. Even though the sales are still going strong, the production of the sweatshirts ends in 1997.


1998: Hans Gerhard Svarverud dies and the company shuts down a few years later

After Hans’ suddenly passing, BALL® employees take over the company. However, the magic and the innovative driving force behind BALL® is gone and the company shuts down a few years later.


2020 BALL relaunches – BALL® IS BACK

After a 20-year break, BALL® is back. Months of research and the examination of hundreds of old class photos, photo albums from the years between 1976 and 1996, and old styles, makes is possible to recreate BALL®’s unique identity. With help from designers, stylists and experts, the BALL® team has been able to recreate and modernise the unique fit and the characteristic cut and created a collection of BALL®  jeans with more attitude than ever before. BALL® jeans’ relaunch is a collection containing high quality jeans aimed at those who truly care about jeans and won’t leave anything to chance.


The old BALL® sweatshirts have also been given a new change through updating and redesign. The strong 1980s design has once again been given new life. A collection full of attitude and character brings Europe’s first sweatshirt with print back to life again in a new and evolved version.

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